Renewals & Expansion

Stop renewing flat by default.

The NRR equation, computed live: prior ARR, escalators, expansions, churn-save plays — so "flat renewal" stops being the default outcome.

NRR is a model, not a slide

Prior ARR, escalator, co-term, expansion, churn risk — five levers, one waterfall. The number on the QBR slide stops being a wish and starts being a position you can defend, lever by lever.

Renewals as a growth motion

Every renewal opens with the expansion math already attached. Co-term, tier-up, seat add — pre-priced against the playbook so the conversation starts at growth, not at "should we just hold the line?"

Churn risk priced before renewal day

Risk scores route at-risk renewals into the save playbook 60 days early — with the concession ceiling already set. No more discovering churn at the renewal call with a 30% discount on the table.

NRR impact · +5-10 pts · active renewal motion with expansion attached at quote
Why $10-50M ARR companies leak NRR

Three pains every Renewals tool fixes.

01
Renewals get treated as admin, not as growth
Flat-rate renewal quote goes out 30 days from expiration. Customer signs. NRR posts at 100%. Three quarters of that and the board asks why net revenue is flat — and the answer is "we never priced for growth on the renewal."
02
Concession requests at renewal have no ceiling
Customer asks for 10% off this year. The CSM doesn't know the policy — there isn't one. Says yes to keep the renewal. NRR drops to 95%. Repeat across 40 customers and you've quietly gifted away half a quarter of growth.
03
Churn surfaces at renewal — too late to save
Usage dropped two quarters ago. No one saw the signal until the renewal didn't close. Now it's a save play under deadline pressure with a 30% discount on the table — or churn ARR posting on Monday.
Also part of Renewals & Expansion 3 more tools, one playbook
Renewal Quote

Year-over-year escalators, co-term math, and bundle re-pricing in one quote. The CFO can defend every uplift to the board because it's the published policy applied — not a one-off ask.

Churn Save

When usage signals or NPS flag a risk account, the save playbook activates with a pre-set concession ceiling. No more "how low can we go?" negotiated under the gun the week of renewal.

Expansion Pricing

Cross-sell, upsell, and seat-add prices computed against your tier policy — not against last quarter's heroics. The expansion conversation starts with the right number, not a discovery call.

Get Started

See your renewal book modeled on your real customers

Free 25-minute walkthrough. We'll model three of your upcoming renewals through the playbook and show you the NRR you're leaving on the table.

Book a Walkthrough